Justin Bunnell
Curriculum Vitae

Justin Bunnell

Creative Director — brand, digital content & integrated production

Orlando, FLjlbunnell@gmail.comjustinbunnell.com
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Executive Profile

Executive profile

Creative and brand leader with 20 years of experience translating business objectives into video, advertising, digital content, live experiences and consumer-facing brand systems. Founder of a creative production company and of the Venetian hospitality and beverage brands, with direct accountability for creative quality, schedules, budgets, customer engagement and business performance. Leads multidisciplinary production crews and seasonal hospitality teams of 7–12 while building practical AI-enabled tools that improve training, consistency, inventory visibility and daily operations.

Leadership & Creative Capabilities

Leadership and creative capabilities

  • Creative Direction
  • Brand Development & Stewardship
  • Integrated Campaigns
  • Video & Digital Content
  • Social Media & Event Promotion
  • Web & Sales Materials
  • Team Leadership & Coaching
  • Creative Operations
  • Workflow & Resource Planning
  • Stakeholder Management
  • AI-Enabled Creative Workflows
  • Hospitality & Consumer Experience
Professional Experience

Where the work happened

RetroMotion Creative

2011 – Present

Founder, Creative Director & Executive Producer

Vermont / Remote

  • Lead creative strategy and execution for branded content, advertising, marketing video, motion graphics, visual effects, web content and sales-support materials, from initial brief through final delivery.
  • Translate client goals into audience-centred concepts, treatments, scripts, visual direction, production plans and channel-ready deliverables while holding brand consistency and technical quality.
  • Assemble and direct multidisciplinary production teams, typically a cinematographer, sound engineer, gaffer or grip, production assistant, and two to three actors on larger productions.
  • Manage concurrent projects, budgets, schedules, client approvals, vendors, contractors, production logistics, review cycles, quality control and final delivery under demanding deadlines.
  • Collaborate remotely with producers and creative partners, including current visual-effects work for a feature film, using structured feedback and version-management workflows.
  • Selected clients include Casella, Union Mutual, Vermont Economic Development Authority, Vermont Symphony Orchestra, Phoenix Feeds, Healthy Living, Spectrum and O'Brien Brothers.

Venetian Beverages & Venetian Soda Lounge

2017 – Present

Founder, Creative Director & Brand Operator

Burlington, Vermont · Beverages 2017 · Lounge opened Aug 2022

  • Created and stewarded the Venetian consumer brand across identity, environment, marketing, live programming, digital content, service standards and guest experience for a cocktail, craft-soda and entertainment venue.
  • Lead a seasonal team of 12 spanning operations management, bar leadership, booking, stage management, social media, bartending, serving and support; establish expectations, training and accountability across roles.
  • Plan and promote roughly 100 annual shows, themed experiences and private events through social media, video, photography, web content, promotional design, email and community partnerships.
  • Built Venetian Ginger Ale from the ground up: brand identity, logo, packaging and label design, sales materials, digital content, and experiential promotion including a mascot, the Gingy 9000 activation.
  • Develop creative campaigns and guest-facing materials with direct responsibility for reservations, ticket sales, event attendance, private-event enquiries, customer experience and revenue performance.
  • Partner across creative and operational functions to align priorities, staffing, budgets, purchasing, timelines and execution while holding a consistent brand expression.

Wilder Drive Association

3 Years

President

Residential association · 14 units

  • Led governance and operational improvements for a 14-unit residential association, including creating the association's mission and values and formalising its policies and procedures.
  • Improved resident communication and conflict-resolution practices.
  • Designed a multi-year budgeting spreadsheet tracking expenses, reserves, vendor costs, unit allocations and dues, which remains in use today.
AI-Enabled Innovation & Operational Systems

Tools built for a working venue

Practical, staff-facing applications and workflows built to improve speed, consistency, training and decision-making at Venetian:

  • A staff operations hub integrating table reservations with an iPad-based resource for SOPs and daily information.
  • Opening and closing procedure tools, recipe management, inventory tracking and drink-costing applications.
  • The Venetian Guild training application, using themed slide-based modules to teach SOPs, hospitality expectations and bar standards to new employees.
  • AI-assisted workflows for ideation, visual development, content creation, design exploration and filmmaking, with attention to brand quality and practical business use.
Earlier Creative Leadership

Before the companies

Burlington College

Sept 2014 – May 2015

Adjunct Professor, Motion Graphics

Vermont

  • Developed and taught Adobe After Effects and advanced editing coursework, coaching students through creative and technical projects while setting clear standards and feedback.

Mt. Mansfield Media

Jan 2009 – Jan 2011

Video Producer & Lead Editor

Vermont

  • Produced advertising and branded content for regional broadcast and digital platforms, coordinating clients, producers, schedules, media workflows and delivery specifications.

Edgewood Studios

Jan 2005 – Jan 2009

Lead Film Editor & Visual Effects Supervisor

Vermont

  • Led editing and visual-effects workflows for independent feature films and documentaries, coordinating artists, media assets, review cycles, technical quality and final delivery.
  • Contributed to projects featuring Jesse Eisenberg, Sean Astin, Bruce Campbell, Larry King and Morgan Fairchild, among others.
Creative & Business Tools

Creative and business tools

Creative

Adobe After Effects, Premiere Pro, Photoshop, Illustrator, DaVinci Resolve, Canva. Motion graphics, editing, visual effects, photography, video production, WordPress.

Operations

Google Workspace, Microsoft Office, Square POS, QuickBooks Online. Project documentation, budgeting, scheduling, resource planning, quality control, staff training.

Leadership

Creative direction, team coaching, client presentations, stakeholder communication, vendor management, distributed collaboration, workflow design, hands-on execution.

Curriculum vitae ofJustin Bunnell
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