The Rufus Hightower universe is an original adventure IP created by Justin Bunnell, blending 1930s pulp serials, tropical cocktail culture, occult mystery, cinematic storytelling, and live immersive hospitality.
2023
Year Created
Live
Events Produced
Original
Adventure IP
Multi
Media Formats
Demo
Game Built
Expanding
Story World
It functions as both entertainment and experiential marketing, connecting characters, drinks, short films, game concepts, and live events into one expanding story world. The world spans live events, cocktail menus, video content, interactive experiences, game concepts, recurring characters, lore, branded artifacts, and serialized storylines.